Our Approach
Step 1 – In-depth keyword research
Carrying out in depth keyword research, we will determine which keywords will pull in valuable traffic, how many searches do these terms/phrases receive and how should keywords & copy be used in combination to attract search traffic.
Step 2 – Ad optimisation
As part of the on-going management of the campaign we will be continually testing the campaign by performing, A/B split testing on the Ad’s, analysing keyword match types and landing page split tests.
Step 3 – Bid optimisation
By tracking & optimising keyword level performance metrics, we will be able to execute a high level of campaign efficiency in relation to campaign objectives.
Step 4 – Analytics and insights
Campaign performance will be measured using analytics and goal tracking to allow us to show the real return on investment / cost per conversion. Using these insights we will continually suggest and make improvements to improve conversion rates.
We are certified in all Google AdWords platforms and have Google AdWords Search, Mobile and Shopping specialisations. Here is a brief description of each PPC platform we work with.
What Is The Difference Between Bing and Google Ads?
Google and Bing search engines are used by different audiences meaning your ads can reach wider audiences by using both. Metrics such as Cost Per Click, Conversion Rate and Cost Per Conversion can differ greatly between the two search engines so it is worth trying both to determine which ads perform better on.