What Is AI SEO?
AI SEO, also known as AI Optimisation (AIO) or AI Search Optimisation, is the process of making your website and content:
- Discoverable by large language models (LLMs) like ChatGPT and Gemini.
- Quotable in AI-generated answers, such as Google AI Mode or Google AI Overviews.
- Trusted as a source of industry expertise.
It’s about shaping your strategy so AI tools can understand, reference and recommend your content – and not your competitors’.

