At M4B, we believe that effective Search Engine Optimisation (SEO) starts with putting the customer experience front and centre. By understanding your audience’s needs and behaviours, we develop strategies that enhance customer engagement and drive conversions. Our approach combines various tactics, focusing on both on-site content and technical insights.
Our SEO Approach:
Step 1 – Research and planning
- Audience Definition and Persona Development: We identify who your target audience is, what they aim to achieve on your site, and their motivations for seeking your products or services.
- Keyword Analysis: This helps us understand what terms potential customers are using to find your services.
- Competitor Analysis: We examine what your competitors are doing, assess their success, and determine what strategies we can adopt to stand out.
Step 2 – Technical recommendations
- Implementation of tracking – Can you track where your traffic is coming from and how it is performing? We will set up goal and conversion tracking so you can measure return on investment.
- Structural and accessibility recommendations – This activity will include more technical and on-site tasks. These will include developing title tags, meta descriptions, headings, internal links, keyword themes, and content audits.
- Content development and optimisation – As search engines evolve, it becomes clearer and clearer that compelling content is integral to a website’s success. Using insights, analytics and trends our team will work with you to develop ideas for improving existing content, blog articles, news posts, case studies, infographics, videos and much more.
Step 3 – Content creation and content marketing
- Case studies – Case studies can tell the story of how you’ve helped your customers solve their problems and can be extremely influential when it comes to converting prospects to customers.
- Video development – Videos can be a great way to attract and reach an audience. Consider creating video tutorials on how to use your products. Or illustrate a process that is related to your business.
- Infographic development – Displaying content visually in an infographic that contains lots of data (often in the form of graphs or charts) on a single subject, can rack up a lot of page views and natural links online.
- News and blogs – Share your latest news with your audience to help your customers feel connected with your company. Reporting industry news will help get you noticed.
- Guest posting – Guest posting is the process of writing and publishing an article on someone else’s blog or website. This is a great way to get some exposure on other relevant websites and also pick up clean Google-friendly backlinks (if done correctly) to your own website.
- Publishing – This activity involves publishing the final content format across the designated platforms, for example own website, YouTube etc.
- Promotion – Each content format will need to be promoted in order to get the most out of all the effort and hard work undertaken in previous activities. Where each campaign is promoted will depend on the audience, keyword, format and idea.
Step 4 – Reporting and insights
- Monthly management reporting – During our scheduled monthly meetings, we will look at your visitor and website conversion growth generated from our SEO efforts. We will review the monthly link-building activities and discuss any additional ongoing SEO recommendations.
- Measuring performance – Search engine positions, traffic volumes, conversions, return on investment!