Pay Per Click Advertising (PPC)

Through Pay Per Click (PPC) advertising you can ensure your business is visible for the search terms that are most profitable for your business. We specialise in ensuring you get the best return for your money.

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Marketing Services

Marketing Automation

Sectors

Through Pay Per Click (PPC) advertising, you can ensure that your business is prominently visible for the search terms most relevant and profitable to your goals. PPC allows you to engage with customers who are already in the buying cycle and actively searching for solutions, making it a highly effective and non-intrusive way to attract qualified traffic to your website. Unlike traditional advertising, PPC reaches people at the exact moment they are looking for your products or services, increasing the likelihood of turning clicks into conversions.

At our core, we believe that creating successful paid search campaigns goes beyond simply managing budgets and bidding strategies. It’s more than just a numbers game; it’s about truly understanding your business, your unique value proposition, and the specific needs of your customers. Our approach involves comprehensive research, not only into the behaviour and preferences of your target audience but also a deep dive into what your competitors are doing. By identifying the elements that turn prospects into loyal customers, we craft PPC campaigns that are tailored to your business, delivering measurable results and long-term growth.

Our Approach

Step 1 – In-depth keyword research

Carrying out in depth keyword research, we will determine which keywords will pull in valuable traffic, how many searches do these terms/phrases receive and how should keywords & copy be used in combination to attract search traffic.

Step 2 – Ad optimisation

As part of the on-going management of the campaign we will be continually testing the campaign by performing, A/B split testing on the Ad’s, analysing keyword match types and landing page split tests.

Step 3 – Bid optimisation

By tracking & optimising keyword level performance metrics, we will be able to execute a high level of campaign efficiency in relation to campaign objectives.

Step 4 – Analytics and insights

Campaign performance will be measured using analytics and goal tracking to allow us to show the real return on investment / cost per conversion. Using these insights we will continually suggest and make improvements to improve conversion rates.

We are certified in all Google AdWords platforms and have Google AdWords Search, Mobile and Shopping specialisations. Here is a brief description of each PPC platform we work with.

What Is The Difference Between Bing and Google Ads?

Google and Bing search engines are used by different audiences meaning your ads can reach wider audiences by using both. Metrics such as Cost Per Click, Conversion Rate and Cost Per Conversion can differ greatly between the two search engines so it is worth trying both to determine which ads perform better on.