All of the latest resource articles, news, updates and advice focusing on marketing analytics including GA4, conversion tracking and form handlers.
We explain the benefits and drawbacks of using Pardot Forms VS Form Handlers, and discover which is the best solution for your business.
When it comes to harnessing the power of Salesforce Pardot, understanding where your prospects and sales are coming from will allow you to take your marketing strategy to the next level.
With Google Analytics 4 on the horizon, there are plenty of new features to learn about. We listed the top three features in our latest article.
We’ve put together our top Black Friday marketing tips to help you beat the black Friday crowds and grow your sales and revenue.