Pardot Training
Are you struggling with your Pardot platform and need expert help and support? Then you’ve come to the right place. Our team of experienced Pardot professionals are here to help you overcome your Pardot challenges and achieve your business goals.
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Marketing Services
Marketing Automation
Sectors
Are you looking to get the most out of your Pardot platform and take your marketing automation skills to the next level? You’ve come to the right place. With M4B’s Pardot Training, we can help you master the skills to achieve your business goals.
Take Your Business To The Next Level With Our Pardot Training
Pardot is a powerful marketing automation tool that can help you streamline your marketing efforts, generate more leads, and close more deals. However, to truly harness the power of Pardot, you need to have a deep understanding of its features and functionality. That’s where our Pardot training services come in.
As certified experts in Pardot, we will work with you to understand your existing knowledge of marketing automation, your knowledge of Pardot as a system and what your business objectives are. We will then tailor a training programme specifically to suit you and your business’s needs.
We can provide bespoke Pardot training packages to get you started or improve the knowledge you already have. In between your training needs, we will provide as much or as little support for your Pardot system as you require to suit what your business needs.
What Our Pardot Training Includes
We tailor our Pardot training and support to the needs of your business. Our training programs cover everything from Pardot basics up to advanced topics such as lead scoring, automation rules, and reporting. We’ll also provide you with best practices and real-world examples, so you can apply your new knowledge to your own marketing campaigns. Your bespoke Pardot training course can be as extensive and specific to your business as required.
Hands-On Learning
The best way to learn Pardot is to practise first-hand. That’s why our Pardot training involves getting you familiar with the tools you’ll be using to enhance your marketing automation, including automated email campaigns, templates and messaging, and the engagement studio.
Expert-Led Pardot Workshops
Our Pardot training courses are led by qualified Pardot experts with years of practical experience. You’ll be learning from our experienced Pardot course instructors – go from beginner to professional in no time.
You’ll learn valuable Pardot skills with our fully trained professoinals, utilising all the benefits that Salesforce Marketing Cloud Account Engagement has to offer.
Flexible Pardot Training Scheduled Around You
Go from beginner to professional in no time with our fully flexible Pardot training. We schedule our virtual Pardot courses around you and your team, so we can provide expert training at a time convenient for you and your employees.
Work on various Pardot features at your own pace, and track your progress as you develop a greater understanding of Pardot’s marketing automation tools and their properties.
Test yourself on your Pardot knowledge to see where you excel and what you could improve. Build up skills overtime and retain lasting Pardot knowhow with our flexible training regimes.
Individual & Team Pardot Training
You’ll receive personalised Pardot training designed around individual or group sessions, with dedicated course specialists overseeing every step of your growth towards becoming a Pardot professional. We provide one-to-one training sessions or team courses for larger groups.
What You’ll Learn
At M4B, we will work with you to define a marketing strategy that will help your business meet its goals. Get in touch with us to discuss your Pardot training requirements and advance your company’s Marketing Automation to make the most out of your database.
- Setup – account creation and orientation of the Pardot system
- Capabilities – understanding what Pardot can do and how it can support your business goals
- Data – understanding your data and how to set it up within Pardot. Learning the differences between prospects, customers and different segments
- Templates & messaging – creation of email templates and how to get your messaging right from day 1
- Information capture – setting up of landing pages with information fields for insight or lead generation
- Automated email campaigns – data setup via tagging, how to develop templates, setting up triggers to activate specific email sends to target segments
- Lead qualification & nurture – how to score them in terms of quality/value, how to report on them and track their subsequent activity and conversion to a sale, plus their journey beyond the first sale
- Reporting & integration – reporting from Pardot and integration with Salesforce and other channels to provide a holistic view of customer behaviour across the full mix of marketing activity
So why wait? Contact us today to learn more about our Pardot training services, and how we can help you become a Pardot expert. With our expertise and experience, you’ll be able to maximise the power of Pardot and achieve your business goals.
Example Group Pardot Training Course Agenda
- Introduction To Salesforce:
- Basic Salesforce architecture
- How Salesforce interacts with Pardot for the sync of data
- Pardot Basics:
- Pardot introduction and key terms
- Logging in, the Pardot dashboard & navigation
- Visitors / Identified Companies
- Pardot Lead Generation:
- How Prospects are created in Pardot
- Campaigns
- Pardot Forms / Form Handlers
- Prospect Imports
- Segmenting Prospects:
- What is a List?
- List Types – Dynamic Vs Standard
- Setting up Lists and segmenting
- List rules
- Automation Features:
- Rules
- Page Actions
- Content:
- Files
- Custom Redirects
- Search Marketing:
- Keywords
- Competitors
- Paid AdWords
- Prospects:
- List
- Visitors
- 1-2-1 emails
- E-mail marketing (Mass E-mails):
- Creating templates
- Sending List emails
- A / B Testing
- Reporting on email performance
- Pardot Engagement Programs (Drip Program):
- Engagement Studio basics
- Creating a Drip program
- Triggers, Actions and Rules
- Drip Program tests and reports
- Landing Pages:
- Landing pages and layout templates
- Multivariate testing
- Reporting:
- Campaigns
- Natural / paid search reports
- Social Connectors & Conversions
- Lifecycle (MQL vs SQL)
- Additional marketing assets
Get In Touch
Contact a member of our team with a brief description of your project using the form below.