Learn why integrating YouTube for Action features into your performance strategy can help drive action.
Firstly, let’s look at what YouTube for Action is and some of its features. YouTube for Action is a set of YouTube services and features. It reaches customers in the lower segment of the marketing funnel: Awareness, Consideration, Action. It includes new and improved features like audiences, ad formats, smart bidding, plus measurement improvements.
Improved and new audiences
These audiences tap into the power of customer intent and interest signals. There have been significant improvements made to create stronger affinity and in-market segments that are more accurate. With additional categories added with 15% more people.
Life events audience is a new audience defined as a ‘high intent’ audience, where consumers are going through some major milestones, for example getting married or graduating from university. Be very targeted with your approach when sharing your business with these audiences.
Custom intent audiences, also a new audience, works best with TrueView for Action ads. Reaching a YouTube audience who have recently searched for certain keywords on Google. Custom intent combines the precision of search with the power of video. You can reach customers who have searched for your product/service but haven’t been on your site. This audience has a 30% greater conversion rate, compared to other audiences.