Often getting a bad rep for trolls and negativity, social media showed us its good side during the UK lockdown, helping communities pull together, allowing us to keep in touch and helping us to reach those who needed our help. Call us naively optimistic, but this positive social media stance doesn’t need to stop now lockdown is easing.
From a positive post thanking your loyal customers or devoted staff to a post on how you’re supporting your local community, you’ll be surprised how the odd message of positivity goes a long way amongst your followers and for your brand awareness. And the positivity doesn’t stop there.
The UK lockdown gave us a huge appreciation for local businesses with consumer attitudes still staunchly remaining in the shop local camp even as lockdown eases. Whether it’s a quick share or a positive review, customers are looking to support businesses online however they can, so, make sure you’re there to be shown some love.
Although social media has long since been a dominant presence in the lives of consumers and businesses, it’s clear that the need for clear, informative and positive social media for businesses has only increased during the COVID-19 pandemic. If you’d like help creating and implementing a coherent social media strategy for your business get in touch with our team today and see how we can help.
