The Brief
The DL Company have over 50 years of industry experience and specialise in commercial and office fit-outs, office refurbishments, partitioning wall systems, and furniture. Based in Sheffield, they serve a wide range of areas including Leeds, Huddersfield, Doncaster, Hull, and Nottingham.
The client has a clear vision for long-term growth. To reach their business goals, they aim to increase leads while keeping the cost per lead low. Their strategy focuses on driving more visitors to their website and increasing inbound phone calls. Additionally, they want to improve engagement with visitors who land on their site, leading to more meaningful connections. By concentrating on these areas, The DL Company hopes to attract more customers and build lasting relationships, paving the way for sustainable growth in the future.
Our Approach
At M4B, we implemented a comprehensive marketing strategy for The DL Company to enhance their online presence and boost lead generation efforts. To begin, we conducted a thorough SEO audit, which allowed us to identify key areas of The DL Company’s website that needed optimisation to attract more visitors.
SEO
Our approach focused on two main areas: content and technical optimisation.
Content: We developed a series of new landing pages to showcase The DL Company’s various services. These pages were designed to be location-specific and tailored to long-tail keywords, ensuring that visitors found exactly what they were looking for, which helped lower the bounce rate. Additionally, we committed to creating fresh content, producing new blogs and a landing page, each optimised with relevant keywords to further improve search rankings.
Technical: Behind the scenes, we optimised the entire website by enhancing title tags, meta descriptions, heading tags, and image alt tags. This technical groundwork was essential for improving visibility in search results and ensuring a smoother user experience.
Conversion Rate Optimisation
We also focused on conversion rate optimisation to ensure that the website effectively engaged visitors. This involved reviewing page layouts, image placements, and the frequency of calls to action, making sure they were strategically placed and clear. Our goal was to create high-quality content that resonated with visitors and encouraged them to take action.
PPC
Recognising that SEO results can take time, we also implemented a robust PPC strategy. We collaborated closely with The DL Company to identify the most relevant keywords for their Google Ads campaigns. Each ad was fully optimised, and geo-targeted campaigns were established to reach the right audiences in specific locations. This ensured that The DL Company captured valuable traffic immediately, driving interactions and generating leads while the SEO strategies took effect.
Through this multifaceted approach, we positioned The DL Company to achieve its growth objectives and enhance its online visibility.
The Results
Over the past year, The DL Company has experienced impressive growth, driven by our focused SEO and PPC efforts. Our optimised content and advertising have attracted more visitors and converted them into customers.
Our PPC campaigns, including geo-targeted ads, have significantly boosted phone calls and clicks, helping the company reach a wider audience.
On the SEO front, we have seen an increase in organic traffic, with improvements resulting from keyword-rich blogs, optimised landing pages, and technical enhancements. The DL Company’s keyword rankings have also improved, with several keywords achieving top positions.
These results highlight how our approach to SEO and PPC has positively impacted The DL Company’s visibility, engagement, and lead generation.
