The Brief
M4B was taken on board to help manage all of Hyper Japan Festival’s online advertising for the July 2016 Festival. Since completing this we have also been asked to do the November 2016 festival.
The project took place over a 3 month period leading up to the event and included a variety of different digital marketing channels; Google AdWords Search Advertising, Google Display Advertising, Re-marketing Advertising and Facebook Paid Advertisements.
A key focus of the marketing campaign was to drive more ticket bookings so the first thing we did was ensure we had adequate conversion tracking in place on the website to allow us to attribute our marketing efforts back to conversions (event bookings). This provided us with a greater control over where we should allocate our ad spend to drive the most conversions possible.
