Escapement Magazine is an online publication for watch collectors and enthusiasts that value exquisite craftsmanship and the finer things in life.
Escapement, which was founded and is run by Angus and Heidi Davies, delves into luxury watchmaking and gives readers an inside look at the artistry and workmanship that go into crafting some of the best timepieces in the world.
Angus Davies, Editor of Escapement Magazine, shared:
That’s one of the benefits of M4B. I wanted them to look particularly at search engine optimisation. I wanted the company to tell me what the gaps are in terms of where we should be, where the shortfalls are, and I was very interested in knowing how we could advance our traffic or increase our traffic, but also the engagement with our readership.
Escapement recognised the need for a Search Engine Optimisation (SEO) strategy to expand its reach and engage more effectively with horology enthusiasts online.
M4B strengthened Escapement’s online presence and visibility through strategic SEO developed in close collaboration with their team. By creating targeted approaches to boost keyword rankings and leveraging SEO tools, we ensured that their website reaches a broader audience, effectively engaging both new and returning visitors.
Since coming on board, our tailored SEO strategies have facilitated over a 80% increase year-on-year in website visitors for the Escapement website.
The clicks on Google have also seen over a 40% increase over the last 7 months since utilising our SEO services.
To make this growth possible for Escapement, our team of experts carried out in-depth keyword analysis and competitor research to determine the most valuable search terms to target. Using search engine best practices, our consultants were also able to optimise both existing and new content in a way that Google favours, in order to increase search visibility.
M4B provides analytical data and insights that allow the Escapement team to track reader engagement and understand which topics resonate most within the luxury watch community.
With clearer analytics, Escapement can prioritise the features, reviews, and stories that offer readers the most value, helping to shape the magazine’s future content direction.
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